Cortina Ski World Cup 2018: the turning point event


Positive feedback, an increase in audience and sponsors for the races on the Olympia ski run of the Tofane: the best start towards the 2021 World Championships.

Cortina, 9th May, 2018 – Audience and media enthusiasm for the Ladies Alpine Ski World Cup has significantly increased as the data provided by Fondazione Cortina 2021 showed at the end of the 2018 event.

A total of 7,000 spectators for the 3- day races, nearly 20% more than last year, as well as an increase in media attention – both national and international- have been greatly appreciated by the sponsors who decided to support this event.

Many students and supporters from the Veneto district attended the event thanks to 16 buses provided by Dolomitibus in order to facilitate the logistics.

Sofia Goggia's victory ahead of her rival Lindsay Vonn, who was able the next day to take revenge, has allowed Cortina Ski World Cup to create a powerful appeal, immediately shared on the social media which successfully promoted the Ampezzo event with a double digit increase in engagement.
Not to forget, Lara Gut's victory in the final super G ahead of Italian Johanna Schnarf marked another exciting day for all the supporters.

Much appreciated the Audi Cortina Lounge, this year extended from 375 to 450sqm which featured catering from 15 local restaurants. A spectacular meeting place for all the VIPs attending the event and for the Italian Team athletes who came to Cortina just a few days before the start of the Olympic Games in PyeongChang.

The Team Hospitality facility , extended from 80 to 120 sqm for the 2018 event, allowed the athletes to feel comfortable while their coaches could benefit of the new “coach tower” located along the race run.

The course workers of Fondazione 2021 have been praised by the members of the International Ski Federation (FIS), both for the increase in working teams and the new technical innovations that allowed the competitors to race in total safety.

Great success also for the collateral events, especially the ones organized together with RDS. Gazzetta dello Sport, and CONI.
The road towards 2021 event has now been paved, also thanks to the strong collaboration between the local administration and the several businesses and associations of the area, as well as the work of the first 150 volunteers, essential in supporting the managing staff.