Hahnenkamm Races under Good Stars
Overall, the Hahnekamm races were a big success for the event organizer, the Ski Club Kitzbühel.
Not just the Europacup was a novelty, but the live broadcast of the race on the local ORF channel set a new record. “The viewer numbers were surprisingly good and set a new standard for the Europacup” confirmed the head of the Hahnenkamm race Michael Huber enthusiastically. The race week was a dream overall. After a good course preparation which was completed three weeks before, natural snow and cold followed. 98,000 spectators were on site and followed the races.
Over 3,600 fans followed the races on their screens via Austrian public television broadcaster ORF alone, scoring a 67% market share. Also, many sports enthusiast took advance of the offer on ORF.at. 11.36 million page views were recorded.
The K.S.C. is already looking forward to the 78th edition of the races, from January 15-21, 2018.
Ski Club Kitzbühel (K.S.C.)