There is also Trudi among the new partners of the 3Tre, the FIS World Cup night slalom whose 69th edition is now less than seven days away.

On Thursday, December 22nd (first run at 5:45 p.m., second run at 8:45 p.m. CET), the best skiers in the world will compete in the slalom of Madonna di Campiglio on the Canalone Miramonti, chasing a major success and one of the most iconic symbols of the World Cup: the Maglia Fulmine. 

Fulmine is also the name of the new mascot of 3Tre, designed by Trudi: a lovely teddy bear outfitted in the jersey symbol of the Madonna di Campiglio classic. In the 1950s and 1960s, the Maglia Fulmine crowned the winners of the combined classification of the three races in Trentino (this is the origin of the name 3Tre): a recognition reintroduced in recent years by the 3Tre Committee to reward the champions capable of winning on the Canalone Miramonti.

The new mascot was first unveiled during the 3Tre on Tour event in Milan, where the new partnership with Trudi, the world-famous Italian soft toy brand, was announced, making the start of a new valuable synergy.

The history of Trudi, like that of 3Tre, is made up of emotions that arouse, in children and spectators as well, amazement and treasured memories. The teddy bear embodies the values of quality, safety, innovation, and design, that are at the heart of Trudi's creations for over 65 years.

"We are pleased to be part of this important sports event and proud to have created the mascot of a skiing symbol such as the 3Tre. We are sure that this precious keepsake will become a significant memory for the many who will attend this great appointment," declared Trudi's CEO Dario Bertè.

The Fulmine bear, in fact, will not only be gifted to the winner of the 69th edition of the 3Tre: available in three sizes, the mascot can be purchased at the Trudi stand in Piazza Righi, on December 21st and 22nd, and after the event at Chalet Ferrari, Trudi's official retailer in Madonna di Campiglio.

Tickets for the 69th edition of the 3Tre (first run at 5:45 p.m., second run at 8:45 p.m. CET) are on sale on the official website

Madonna di Campiglio (Italy), December 16th, 2022