World Cup Organisers Seminar

... focuses on bringing more value to events

Varna. The World Cup Organisers Seminar, attended by nearly 200 participants, was one of the highlights of the recently concluded Spring Meetings in Varna (BUL) and featured a wide array of speakers that touched on how to bring more value to events.

The bi-annual seminar began with an update on the new URL domain, Dot Ski, that will officially be open for registration in just a few weeks. Godefroy Jordan, CEO Starting Dot encouraged those that are interested in obtaining more information on how to reserve a domain name to visit the official registration site here or email

In addition, Stefano Rigat, International Markets Unit Director, Deltatre, gave practical information about how Organisers can better use their websites and develop Apps.

Following the technology updates, Organisers were able to hear about how to measure the economic impact of an event and how such information can attract future sponsors when Marcel Grell, CEO of Focus, spoke about the company’s research methods.

Participants also got a glimpse into the future as Ted Svensson, who was the Digital Communications Manager for the 2015 FIS Nordic World Ski Championships presented Falun’s cutting edge digital media strategy, highlighted by its virtual arena.

The Seminar wrapped up with World Cup Organisers from Alpine, Nordic and Freestyle/Snowboard each taking a turn to discuss what lies ahead in the future of their disciplines. Srecko Medven and Michael Huber presented on behalf of Alpine’s Club 5 Organising Committee group. They were followed by FIS Marketings Jurg Capol, who gave insight into the future of the Nordic disciplines, which was followed by an update on the the proposed Super Series in Snowboard and Freestyle presented by FIS Marketing Director Marcel Looze. The three presentations generated lively discussions between Organisers who are looking to find ways to both keeps costs low, while maximizing exposure.

FIS would like to thank all the participants and speakers and the Expert Group that worked to put together the interesting programme.